BBC rolls out three new channels in Asia

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SINGAPORE -- Three new BBC Global Channels, including two never-before broadcast anywhere, will roll out across Asia beginning at noon on July 29, the BBC's Singapore-based regional headquarters said Friday.

The new 24-hour pay TV channels are documentary channel BBC Knowledge, BBC Lifestyle and kids channel CBeebies.

The global debut of BBC Knowledge and BBC Lifestyle actually began Friday on Singapore's Mio TV IPTV platform. Mio TV also will carry CBeebies, which will air such programming as "Teletubbies" and "The Roly Mo Show."

Singapore is CBeebies second international market outside the U.K. for the kids' channel. A 12-hour feed of CBeebies was launched in India in May this year, along with general entertainment service BBC Entertainment.

BBC Knowledge launches with survival expert Ray Mears' "Ray Mears' Bushcraft," "Michael Palin: Full Circle" and motoring show "Top Gear."

BBC Lifestyle's schedule includes the "What Not to Wear" series along with Dave Myers and Si King's "Hairy Bikers' Cookbook."

"Today's viewers rely on strong brands to navigate an increasingly crowded multimedia environment," said Christine Leo-McKerrow, BBC Global Channels Asia Pacific senior vp. "Our unbeatable brand heritage, coupled with consistently high quality programming, means we are ideally placed to offer clearly distinctive multigenre destinations."

Other carriage deals for the new channels in the region are believed to be imminent.

The three services bring the number of BBC-branded channels distributed in Asia to five. The other two are BBC Entertainment and news channel BBC World.
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