BBC Worldwide, Televisa to launch channels
Two channels in Mexico a first for Latin American marketMEXICO CITY -- BBC Worldwide and Televisa Networks have signed a deal to launch two BBC-branded channels in Mexico this year.
The rollout of the channels, BBC Entertainment and children's channel CBeebies, will mark the first time that BBC's global channels have entered the Latin American market. Financial details were not disclosed.
Darren Childs, managing director of BBC Worldwide Channels, said that the deal represents a milestone for his company.
"Not only does this deal allow us to reach a massively important Latin American audience with the best BBC content, it also sees the final piece of BBC Worldwide Channels' strategy fall into place, giving us a BBC-branded presence on every inhabited continent," he said.
The Latin American launch of the two channels follows a global rollout of BBC-branded channels over the past year, resulting in 16 channel launches outside the U.K.
The networks added that the partnership positions the two companies to explore further synergistic media opportunities.
Televisa Networks is the pay TV distribution arm of Mexican media giant Televisa.