BBC's Wimbledon Men's Final Ratings Drop Sharply From Big 2013 Figures

Novak Djokovic of Serbia also won Wimbledon in 2011
Novak Djokovic of Serbia also won Wimbledon in 2011
 Julian Finney/Getty Images

LONDON – The BBC reached as many as 10 million viewers Sunday with its coverage of the men's Wimbledon final between Serbia's Novak Djokovic and Switzerland's Roger Federer.

The game averaged 5.9 million viewers on the U.K. public broadcaster, according to overnight ratings.

The figures were down sharply from last year's final when Andy Murray's win over D‎jokovic averaged 12.1 million viewers and hit the second-highest peak audience ever for Wimbledon coverage on the BBC: 17.29 million. The peak fell shy of a 1980 figure.

Sunday's win gave Djokovic his second Wimbledon title after 2011.

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Murray, with Kate Middleton and Prince William cheering him on, lost his quarterfinals match in straight sets last week, with an average of only 2.2 million people and a peak of 2.7 million watching. The Scottish star and local audience favorite and his chances of defending his 2013 title had been the focus of the BBC's early Wimbledon coverage.

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During the semifinals, the focus shifted to a slew of emerging young players, before the final once again saw a focus on two established stars facing off.

Saturday's women's final, which Petra Kvitova of the Czech Republic won against Canada's Eugenie Bouchard, drew a peak audience of 3.13 million.

At times, last week's Wimbledon coverage roughly doubled the full-day TV audience share of the BBC Two network, ratings consultancy Attentional said.

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai

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