B'buster eyeing Movielink

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Blockbuster Inc. is in "advanced" talks to acquire online movie distributor Movielink Llc., according to the Wall Street Journal.

The video-rental giant reportedly is offering $50 million for Movielink, which is owned by a consortium of film studios including Paramount Pictures, Sony Pictures Entertainment and Universal Studios. Movielink would give Blockbuster a toehold on the Internet at a time when multiple brands have been making movies available for rental online, including Wal-Mart, Amazon, Apple and BitTorrent.

Representatives for Blockbuster and Movielink declined comment.

Movielink has been a constant source of acquisition speculation during the past few years, and Blockbuster previously emerged on a list of candidates to make the purchase.

Launched in 2002, Movie- link was the first Web site to allow legal downloads of movies from major studios.
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