Pret-a-Reporter

Makeup Monday: Hollywood's Go-To Beauty Brand Launches Baby Products

Courtesy of Beautycounter
Beautycounter Baby Oil, Wash and Balm

Beautycounter, a favorite of Molly Sims and Lauren Conrad, is bringing its strict safety standards to a new bundle of baby washes, oils and balms.

Hollywood is having a new kind of baby boom this month, and it has less to do with adorable pregnant women and their unwavering style (though Chrissy Teigen, Emily Blunt and Anne Hathaway give that notion a serious run for its money) and more to do with spreading the idea of safe, clean ingredients used on a baby’s skin.

Santa Monica-based beauty brand Beautycounter, which is beloved by Molly Sims, Tiffani Amber Thiessen, jewelry designer Jen Meyer, Mandy Moore and Lauren Conrad, has just launched a new collection specifically for babies age newborn to 2.

The skin oil ($22), protective balm ($22) (think diaper-rash prevention, plus treatment for baby eczema) and body wash ($20) are made with the same meticulous attention to ingredients the rest of the Beautycounter line abides by, which means nothing known to be harmful to human health and no unnecessary ingredients — pretty much just the simple stuff you would want on your newborn, or you own skin, for that matter.

Ingredients like jojoba oil, shea butter, coconut oil and sunflower oils are packed into each item, with hardly much else. Even the aroma is subtle and the products aim to ultimately leave parents worry-free that chemicals, dyes and scents aren't clouding a kid’s bath with dirt — beyond what’s coming off of their little hands and feet, of course.

As the company’s head of innovation Christy Coleman (and makeup artist to Alessandra Ambrosio, Miranda Kerr and Emmy Rossum) states, “Unscented and uncomplicated formulas are the only skincare necessities your baby needs.”

And for any hardworking Hollywood parent, anything “uncomplicated” is definitely welcome any day.

 

A photo posted by Beautycounter (@beautycounter) on

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