Beckman named CEO of e5 Global Media

7:02 AM PST 01/12/2010 by Lucia Moses, Mediaweek, AP

Conde Nast veteran to lead brands for THR owner

Richard Beckman, the former top sales executive for Conde Nast, on Tuesday was named CEO of e5 Global Media, a newly formed company whose assets include The Hollywood Reporter, AdweekMedia (which includes Adweek, Mediaweek and Brandweek) and Billboard.

Beckman resigned the same day from his current position as president of the Fairchild Fashion Group, Conde Nast's fashion B2B unit. A Conde Nast rep said she expects a replacement to be named soon.

Before moving to Fairchild in March, Beckman was president of the Conde Nast Media Group and chief marketing officer for Conde Nast Publications, where he shepherded high-profile, multiplatform advertising programs Fashion Rocks and Movies Rock.

In his 24-year career at the company, he also served as vp/publisher of Vogue, GQ and Conde Nast Traveler.

E5 acquired the brands from Nielsen Business Media on Dec. 31. The company was formed by Pluribus Capital Management and Guggenheim Partners. It's chaired by Jimmy Finkelstein, CEO of News Communications, parent of Congressional journal the Hill.

"I have wanted to work with Richard since the first time I met him more than a decade ago," Finkelstein said in a statement. "His brilliance and imagination will be a perfect match for e5's portfolio of assets, with its focus on music, film, entertainment and the advertising world."

In an interview, Beckman said he plans to grow e5's assets by extending them to new platforms.

"What we have to do is take these storied brands and create meaningful, multiplatform brands with a global imprint that in aggregate become a very important media and entertainment business," he said. "I want a footprint across multiple platforms. It could be anything from television to broadband to event-based businesses. I see us creating a burgeoning branded-entertainment business."

Beckman didn't rule out forays into consumer-aimed media, where he has spent most of his career.

"These brands like The Hollywood Reporter and Billboard have value to the consumer," he said. "I would not be surprised if we develop consumer platforms as well in these spaces."

Backing the company with Finkelstein are ex-Hearst International president George Green and Matthew Doull, a onetime associate publisher of Wired.
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