Bell: Digital Convergence Gains Secured From $3.2 billion CTV Acquisition
The Canadian phone giant points to success pushing CTV content, including popular U.S. series, to its TV, Internet and mobile phone subscribers.
TORONTO -- George Cope, president and CEO of Canadian phone giant Bell, likes The Big Bang Theory, Grey’s Anatomy and Desperate Housewives for more than down-time TV viewing pleasure at home.
The U.S. series air in Canada on the top-rated CTV network, which Bell acquired earlier this year as part of a $3.2 billion deal.
And Cope told financial analysts Thursday morning that Bell is getting mileage from pushing video content from its CTV broadcast assets to its TV, smartphone and Internet access subscribers.
“We clearly see the success of Bell Media contributing to market share growth across all of Bell,” he said during a morning call.
Bell earlier this year acquired the rest of the CTV network, which includes a stable of cable channels, that it didn’t already own.
The newly-rebranded Bell Media division on Thursday posted $529 million in revenue as Bell laid out its second quarter financial results.
Cope said the Bell Media business secured strong advertising revenue from all its media properties, including improved auto and consumer products advertising as the Canadian economy maintains a strong footing.
Bell Media also secured strong subscriber fee revenue from its cable channel portfolio, especially The Sports Network, Canada’s cable sports channel as it currently bargains for higher rate increases from domestic cable and satellite TV carriers.