Ben and Jerry’s 'Schweddy Balls' Angers Parents Group

10:54 AM PST 09/21/2011 by Rebecca Ford

One Million Moms calls the "Saturday Night Live"-inspired flavor "tasteless" and "vulgar."

Apparently, some people can resist Alec Baldwin’s “schweddy balls.”

A parents activist group called One Million Moms has released a statement expressing their disagreement with the new flavor of Ben & Jerry’s ice cream, which was named after a Saturday Night Live skit starring Baldwin.

“The vulgar new flavor has turned something as innocent as ice cream into something repulsive,” wrote the group.

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The name comes from a well-known skit that features Baldwin, who has hosted the show 16 times, along with former castmembers Molly Shannon and Ana Gasteyer.

Baldwin plays Pete Schweddy, a baked goods salesman who exlains how popular his "balls" -- popcorn balls, rum balls, -- are with customers. “No one can resist my schweddy balls,” says Baldwin’s character.

The new flavor was released nationwide in early September in a limited batch that will circulate for a few months. Depending on its popularity, Ben & Jerry’s will release more.

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One Million Moms encourages members to contact Ben & Jerry’s public relations manager, Sean Greenwood, and demand that the flavor not receive additional distribution.

"The name is irreverent," Greenwood told Time magazine when the flavor was released. "But we've always been about having some irreverence and having some fun ... We're not trying to offend people. Our fans get the humor."

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OneMillionMoms.com states that its purpose as an organization is  “to give moms an impact with the decision-makers and let them know we are upset with the messages they are sending our children and the values (or lack of them) they are pushing.”

“Our goal is to stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.),” says a statement on their website.

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