Benson vp at Lippin Group

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Veteran journalist and PR executive Jim Benson has joined public relations/marketing firm the Lippin Group as senior vp.

Based in Lippin's Los Angeles offices, Benson will be involved with the company's corporate and emerging media clients domestically and worldwide.

Most recently, Benson was Los Angeles co-bureau chief of Broadcasting & Cable magazine.

From 1996-2004, he oversaw media relations and publicity for Universal Studios and USA's television distribution operations first as vp and then senior vp worldwide communications.

"Jim Benson has worked with our company as both a journalist and media relations executive for more than two decades," chairman and CEO Richard Lippin said. "His experience and knowledge will be a significant asset to our clients."

Benson also has been a TV reporter at Variety and the Los Angeles Daily News.
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