Berlin 2013: Dana Archer Promoted to DDA PR President and Partner

BERLIN -- Dana Archer has been promoted to president and partner of leading international public relations firm DDA, responsible for running all aspects of the company's Los Angeles office and newly launched New York location.

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DDA CEO Lawrence Atkinson and COO John Stannard made the announcement Friday at the Berlin International Film Festival. Archer previously served as executive vp, playing a key role in expanding DDA's footprint in Los Angeles. More recently, she helped set up the New York office, led by Alyssa Grinder.

“As the requirements of our clients have become truly global, our presence in the U.S. has become increasingly important, and Dana’s proven ability to drive the business in North America, and by extension the rest of the world, made her the perfect choice to become a partner in our business," Atkinson and Stannard said.

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Added Archer: “Lawrence and John are ideal partners in this endeavor, providing seasoned leadership and strong financial sensibilities. Combined we bring a wealth of experience across a broad spectrum of distributors, filmmakers and financiers worldwide and are excited to continue to evolve DDA’s offerings in providing global service to our clients.”

In 2009, Atkinson and Stannard acquired a majority stake in DDA via a management buyout from chairman and founder Dennis Davidson, who runs DDA Consulting, the company’s senior-executive-level strategic consulting practice. 

Archer's corporate client roster includes Participant Media, Worldview Entertainment, Focus Features International, Lakeshore Entertainment and the Dubai International Film Festival. She also handles both domestic and international film campaigns including festival work at Sundance, Berlin, Cannes and Toronto, seeing projects from announcement stage through production and release in every major territory. 

Archer’s recent projects include Nu Image’s Berlin entry Lovelace, Peter Webber’s Emperor, Alberto Arvelo’s Libertador, Zhang Yimou’s The Flowers of War, Terrence Malick’s To the Wonder and Michael Hoffman’s Gambit.