Berlin Film Festival Ends Canada Goose Jacket Sponsorship Amid PETA Protest
The fashion label's fur-lined jackets won't be warming up the Berlinale's red carpet staff after the animal rights group took aim at how coyotes are trapped.
Canada Goose's cozy jackets are popular with Hollywood celebs and filmmakers on cold weather film sets and overnight shoots.
But the fur fashion label's signature parkas won't be heating up red carpet staff at the Berlin Film Festival next month amid a protest by People for the Ethical Treatment of Animals that coincided with the fashion line's three-year sponsorship of the European winter festival ending. The animal rights group protested how coyotes are trapped to give Canada Goose jackets a fur-trimmed hood.
"After PETA informed (Berlin) festival organizers that coyotes are cruelly trapped and killed to produce these items, they confirmed that the fur fashion label will not be a sponsor at the upcoming 2017 festival," PETA, the animal rights group, told The Hollywood Reporter in a statement.
The coyote fur lining the Canada Goose puffer jackets is prized because it won't freeze and provides a natural wind break.
Toronto-based Canada Goose, which also sponsors the prestigious Sundance and Toronto film festivals, became the Berlinale's official outerwear partner starting with the 2014 festival. That was followed by PETA launching a campaign to urge the global retailer to stop using "inhumane fur and down" to make its jackets.
A Berlin festival spokesperson said the sponsorship contract with Canada Goose and its down-filled coats ended after the 2016 edition, and by mutual agreement. "Our contract with Canada Goose has ended after the past festival edition and we decided against a continuation for now, as we are in the middle of an internal process evaluating the strategic orientation of the festival."
Canada Goose also confirmed the Berlinale partnership has ended. "This was a mutual agreement based on changes in strategic priorities and we remain very committed to our relationship with Berlinale and the film industry in Germany and around the world," Jackie Poriadjian-Asch, chief marketing officer at Canada Goose, said.
The global retailer added in a corporate statement that PETA and other animal activist groups "misrepresent the facts" to fire up activists over how fur and down products are secured to make designer jackets. "We do not condone any willful mistreatment, neglect, or acts that maliciously cause undue pain, injury or suffering towards animals, and we are committed to providing full transparency about how we make our products," Canada Goose said in its statement.