Berlin to host 2009 MTV Euro Awards
Ceremony will help mark 20th anniversary of Wall's fallLONDON -- MTV Networks International has unveiled Berlin as the city that will host the 2009 MTV Europe Music Awards on Nov. 5.
It will be the fourth time the awards ceremony, broadcast on MTV throughout Europe and screened in the U.S., has been staged in Germany. The inaugural EMAs were staged in Berlin in 1994; next year will mark the first time a city has staged the ceremony a second time.
The 2009 show also will mark the 20th anniversary of the fall of the Berlin Wall, alongside the city's program of commemorative events.
The awards will be broadcast from two locations: the recently opened 17,000-seat O2 World Arena, operated by AEG, and an outdoor area in front of the Brandenburg Gate.
Richard Godfrey, senior vp content and music at MTV Networks International and the ceremony's executive producer, told Billboard.biz that three major acts already have signed up to perform during the show, though he would not yet go public with the names. He said there will be artist performances at both locations.
"Because we're going to be part of the 20th anniversary of the Wall coming down and all the celebrations around that, I think it will have a real relevance," Godfrey said. "We'll be the first event in the official celebrations of the 20th anniversary of the Wall coming down. It's going to be exciting."
The official announcement was made Wednesday at the O2 World Arena.
"I think it will work perfectly for our show," Godfrey said. "It's a huge, modern, state-of-the-art arena. Combined with a spectacular outdoor setting, I think we'll have a great show."
Said Berlin mayor Klaus Wowereit: "Berlin is proud to be hosting the MTV Europe Music Awards next year. Once again, MTV has chosen Berlin, this time during the year we will be celebrating the 20th anniversary of the fall of the Wall. This event is a huge gain for the city, and we are looking forward to welcoming many international stars to Berlin. MTV's choice of Berlin to host the MTV Europe Music Awards for the second time since 1994 is a strong statement of support for Berlin as a creative-sector and media-industry location."
The 2008 MTV Europe Music Awards were staged last month in Liverpool, U.K., and broadcast in more than 40 nations. The ceremony featured performances by artists including Beyonce, Pink, the Killers, Estelle, Kanye West and Kid Rock. MTV Networks International said it received 100 million votes online across all categories.
Sony Ericsson again will be a pan-European partner of the ceremony.