BermanBraun Restructures With New Name and Chief

11:52 AM PST 02/28/2014 by Lacey Rose

A month after a split between founders Lloyd Braun and departing co-president Gail Berman, Andrew Mittman has been elevated to the role of president of the newly named Whalerock Industries.

A month after co-founder Gail Berman departed, BermanBraun will relaunch with a new name and chief.

The digital and entertainment studio is being renamed Whalerock Industries and will reorganize its television and film units. As part of that process, owner Lloyd Braun has elevated Andrew Mittman, who has run the film unit since 2009, to oversee the realigned company as president.

Additionally, Jenna Glazier has been promoted to senior vp television and film, and Gene Stein will be leaving the company. The seven-year-old company, which counts 150 employees and projects across TV, film and digital with sites such as Wonderwall, Mom.me and glo, will maintain its first-look deal with MGM for TV and film. 

"This reorganization reflects our approach to development throughout the company. The traditional lines between media are increasingly blurred -- particularly in film and television," noted Braun. "Our executives will work the same way -- evaluating material, developing relationships and understanding business models across the media landscape."

Added Mittman: "At such a unique time in the media business, it's exciting to be with a company that recognizes the collapsing creative boundaries once separating the TV and film business. I am beyond appreciative to have Lloyd's continued faith and excited to get into trouble with Jenna and the rest of the team."

As part of the January reshuffling, Braun acquired Berman's interest and became the sole owner of the company. For the time being, Berman remains unattached, despite continued rumors about executive gigs. At the time of her departure, she noted that she is considering "several unique opportunities" and will make an announcement very soon. 

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