Even Better Than the Real Thing
"American hegemony is coming to an end," says one agent as exports slide amid international remakes of Hollywood hits.
It's no secret that the Hollywood studios have gone global in their push to appeal to audiences worldwide. As domestic box-office growth slows, Hollywood is looking to the exploding markets in Asia, South America, Eastern Europe and the Middle East to make up the difference. That's why James Bond conveniently stops by Shanghai in Skyfall, why Optimus Prime touched down in Moscow for Transformers 3, and why Tom Cruise climbed a portion of the 163-floor Burj Khalifa tower in Dubai for Mission: Impossible -- Ghost Protocol.
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