Bettina Bartl joins UFA Cinema
New head of distribution and marketingBERLIN -- Bettina Bartl is the new head of distribution and marketing at UFA Cinema, the German start-up mini-major backed by TV giant FremantleMedia.
Bartl, who spent the last eight years running PR at Constantin Film, will join her old boss, Thomas Peter Friedl, Constantin's former distribution head who jumped to UFA at the beginning of the year.
UFA Cinema is based in Berlin but Bartl will set up the company's distribution operations in Munich.
With its new lineup, which includes adaptations of Noah Gordon's bestseller "The Physician" and a 3-D animated take on Leonie Swann's murder mystery "Three Bags Full" -- UFA is targeting Constantin's market: high-profile, mainstream productions with international potential.
This is right up Bartl's alley. She recently handled the successful campaign for Constantin's terrorist drama "The Baader Meinhof Complex" and ran PR for Constantin on such blockbusters as "Downfall," "Perfume -- the Story of a Murderer" and "The Elementary Particles."