Jay-Z, Beyonce Reveal First Baby Photos of Blue Ivy; File to Trademark Her Name

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New parents Beyonce and Jay-Z are sharing photos of their newborn daughter, but not her name.

Approximately one month after their daughter’s birth, the family has revealed the first pictures of Blue Ivy in a post on the proud papa’s blog as well as a Tumblr account titled “Hello Blue Ivy Carter.” The bouncing baby girl – complete with a full head of hair – is photographed gazing at her momma, sleeping on dad’s chest and already perfecting her model gaze. See the pictures here.

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“We welcome you to share in our joy,” reads a handwritten statement on behalf of the Carter family. “Thank you for respecting our privacy during this beautiful time in our lives.”

The music superstars are using their good business sense to reserve the name Blue Ivy for a possible future line of baby products, according to the Washington Post, by filing an application with the U.S. Patent and Trademark Office.

With such a high profile birth, it also doesn’t hurt to protect her likeness from imposters hoping to sell a few bibs. In fact, the office has already knocked down two applications. And no, neither application was filed on behalf of the newly minted marijuana strain, OG Blue Ivy, which has been popping up in Los Angeles dispensaries since January.

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Fashion designer Joseph Mbeh filed to trademark “Blue Ivy Carter NYC” just four days after the child’s birth, intending to make a line of children’s clothes. Another application filed on Jan. 20 sought to stake claim on “Blue Ivy Carter Glory IV” for a line of fragrances.

The family’s legitimate application, filed by Beyonce’s BGK Trademark Holdings, is still technically pending, though parents are legally authorized to trademark the names of their minor children.  

The post notes that insiders have raised eyebrows at the trademark office’s swift action, seeing as the typical application takes between three and four months. While it is possible that Blue Ivy got the VIP treatment, the office employees also regularly identify cultural trends that result in an increased volume of filings. Luckily for the Blue Ivy clothing boutique in Sturgeon Bay, Wisconsin, their trademark application was filed before Beyonce was even pregnant and received approval on Aug. 23.

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