Bienstock Young Media Inks Producer Pod Deal With ITV America

9:44 AM PDT 8/9/2011 by Lacey Rose

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Jay Bienstock and Eugene Young, who were involved with "Bachelor Pad" and "The Apprentice," will be brought in as producers of unscripted projects.

ITV Studios America has inked a pod deal with Bienstock Young media.

The announcement, which comes as ITV furthers its U.S. expansion, will bring principals Jay Bienstock and Eugene Young into the fray as unscripted producers. The pair has been involved with such projects as The Apprentice, Survivor, Bachelor Pad, Deal or No Deal and Family Feud.

"Both Eugene and Jay have magnificent track records in producing major primetime programming. They are a perfect fit as we continue to expand our sights on producing successful programming for the U.S. and markets around the world,” said Paul Buccieri, chief executive of ITV Studios America and managing director of ITV Studios International.

Young, formerly chief creative officer at FremantleMedia North America, launched his career at CNN before segueing into a senior producer/showrunner for Extra. During his tenure at Endemol, he worked on series including ABC’s Extreme Makeover: Home Edition and NBC’s Fear Factor. More recently, he created and executive produces CBS' Same Name.

Bienstock, a six-time Emmy nominee, got his start on VH1's Behind the Music, before joining the original team behind Survivor, genre defining for its time. From there he helped develop NBC's The Apprentice.

“As we continue to grow BYM's business," said Beinstock, "we feel ITV will be a key component in expanding our presence, not just here but internationally as well."

Email: Lacey.Rose@THR.com
Twitter: @LaceyVRose