Big names to perform NBC chimes
B.B. King, Clint Black among musicians set for initiativeFirst NBC brought back the chimes; now it's going to make 'em sing.
The network is tapping an array of famous musicians, including B.B. King, Clint Black, the Flaming Lips and the B-52s, to compose new versions of the 75-year-old branding tones.
"It helps to create a stronger network experience and a network point of view that's upbeat and aspirational," said Adam Stotsky, president of NBC Entertainment Marketing.