Pret-a-Reporter

Big Sean Is Now Endorsing Puma

Courtesy of YouTube/BigSeanVEVO
Big Sean

The rapper joins The Weeknd and Rihanna among musicians repping the brand.

It looks like Big Sean is moving on from his five-year stint with Adidas to a competing sneaker brand. It was announced Thursday that the Detroit rapper has signed on to endorse Puma. The German brand now counts Sean, Rihanna and The Weeknd amongst its musician collaborators.

Staying true to his new brand, Sean’s “Moves” video features Puma’s burgundy velour T7 pants and a fresh pair of black suede sneakers as he moves in a bizarre, albeit dope music video. With his forthcoming album I Decided out Feb. 3 and the potential for exciting style opportunities with Puma, 2017 is a promising one for Sean. Watch "Moves" below and keep an eye out for what this new endorsement might entail.

This article first appeared on Billboard.com.

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