Biggest soundtrack for 'Madden' yet
EmptyThe in-game soundtrack for the new "Madden NFL 08" video game features 27 songs from such established artists as MIMS, Queens of the Stone Age, Daddy Yankee, Swizz Beats, Sum 41 and Ozzy Osbourne.
Having helped launch the musical careers of the likes of Good Charlotte, OK Go, Fall Out Boy, Franz Ferdinand and 30 Seconds to Mars over the past five years, EA Trax also will use the new "Madden" game to introduce new bands like Atreva, Datarock, Enter Shakari and Airbourne to the masses.
"Madden NFL 08" ships for all platforms on Aug. 14 with the largest soundtrack in the franchise's 18-year history.
"Every year is a new push to introduce not just original bands, but original music," said Steve Schnur, worldwide executive of music and marketing at EA. "We have no fear of putting Daddy Yankee together with Queens of the Stone Age and the Bravery. We think Ozzy sounds awesome alongside MIMS. Now that most hip-hop feels as if it's become mainstream disco, we think it's essential to bring in the next phase of indie lyrical expression like Brother Ali, O-Solo and Red1. Airbourne and Datarock are great new artists signed to our Artwerk label."
Yellowcard, a band that was introduced on the "Madden 04" soundtrack, will debut "Fighting" exclusively for the latest "Madden."
"The songs from Sum 41, the Hives, the Bravery and Timbaland & Justin Timberlake are all killer new tracks with something special," Schnur said.
Schnur said EA Trax's goal is to give unprecedented exposure to new artists, bring platinum acts to a whole new level and help define the sound of the coming year via the biggest video game sports franchise.
"In a record industry crippled by short-sighted compartmentalization, we are proud to be what radio and MTV used to be: A music fan's favorite place to discover their next favorite artist," Schnur said. "It's an annual responsibility we take very seriously and an ongoing challenge that we love."
All of the songs from this year's "Madden NFL 08" soundtrack will be available for purchase on EA.com.
The "Madden" franchise has sold more than 60 million copies and generated more than $2 billion in revenue.