Billboard Partners With CPLG for Product Licensing in Europe, Middle East, Africa

CPLG is one of the world's leading entertainment, sports and brand licensing agencies, with the deal expected to amplify Billboard's international portfolio of consumer products.

Billboard is expanding its global reach across Europe, the Middle East and Africa.

The Hollywood Reporter–Billboard Media Group on Wednesday announced that Billboard has appointed CPLG to represent the brand's licensing initiatives for products and retail across those regions.

CPLG is one of the world's leading entertainment, sports and brand licensing agencies, with the deal expected to amplify Billboard's international portfolio of consumer products.

The new licensing agreement will include merchandise ranging from apparel and accessories to audio and electronics, stationary, food and beverage items, toys and games, music compilations and other products.

"Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader," said Francisco Arenas, senior vp, business development and licensing, Billboard and The Hollywood Reporter. "With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region."

Added CPLG executive vp Steve Manners: "This impressive partnership will introduce a new audience to Billboard and allow the global music brand to connect with their loyal followers through the launch of consumer products in these markets."

The new partnership is the latest move in Billboard's international expansion efforts through product and retail, media content and licensing. Earlier this year, the company appointed IMG as the brand's licensing agent in Asia; in April it partnered with fashion retailer OXYGEN to create the brand's first-ever apparel collection, which debuted in the Philippines; and Billboard Thailand was launched in March.

This story first appeared on Billboard.com

comments powered by Disqus