Bites to the finish at Food

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It was only a matter of time. The Food Network is getting into the competitive eating genre with a new project tentatively titled "Eat the Clock."

The show, from Pie Town Prods. ("Rachael Ray's Tasty Travels"), is described as a cross between an eating competition and "The Amazing Race." Two teams of contestants rush to various Los Angeles eateries and gorge themselves in face-stuffing challenges.

Competitive eating vaguely resembled a trend on cable during the past year, with G4's new scarf-'til-you-puke show "Hurl" and Spike TV airing a series of Major League Eating events. ESPN also airs eating events like Nathan's Famous Fourth of July International Hot Dog Eating Contest.

The "Clock" pilot is set to shoot soon. Food Network is eyeing a first-quarter premiere should the project get picked up to series. (partialdiff)
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