BitTorrent Launches Grant Program to Help Artists Get Discovered
The file sharing software company is giving out grants of $2,500 to $100,000.
BitTorrent is starting a grant program to help young artists and filmmakers develop their early fan bases.
The San Fransciso, Calif.-based tech company will offer 25 cash grants, each totaling between $2,500 and $100,000, as well as "promotional support" to help artists "build impactful releases and discover new fans."
The grants will be given out on a rolling basis and can be used at the discretion of recipients to aid in their marketing and distribution.
"Fifty-nine percent of artists said getting their work discovered is the biggest challenge they face in their own career, followed by outreach," the company said in a statement. "Digital distribution lives and dies by discovery, which often leaves fresh stories untold."
"We don't want to buy content and we're not looking to sign anybody," vice president Straith Schreder told The Hollywood Reporter. "We're embedding with creators' production and marketing teams to give them more control."
BitTorrent's Discovery Fund is the company's most recent attempt to increase awareness of its brand. BitTorrent launched a news network at the Republican National Convention and released a live streaming app earlier in the year.