This story first appeared in the Nov. 9 issue of The Hollywood Reporter magazine.
Beauty brand Wet n Wild never had a celeb “face” until it chose Fergie as global brand ambassador in March, rolling out a Fergie nail polish line.
January will see the debut of Fergie for Wet n Wild, a 21-product line. “She picked all the colors,” says vp marketing Brian Talbot.
A typical Wet n Wild polish sells for less than a buck; Fergie’s cost three times that and have sold more than the past two years of Wet n Wild’s nail polish launches combined.
“After the nail sales, we decided to do a full Fergie line.”