Black Friday Online Sales Jump 26%; Cyber Monday Could Reach Record $1.2 Billion

7:07 PM PST 11/27/2011 by THR Staff

Amazon was the most visited site the day after Thanksgiving, with 50 percent more visitors than any other online retailer, according to ComScore.

There's good news for online retailers this year: Black Friday Internet sales jumped 26 percent, while Cyber Monday spending is projected to reach a record $1.2 billion, according to data released Sunday by market research firm ComScore.

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Black Friday online sales were up from $648 million last year to $816 million this year, with 50 million Americans visiting retail websites that day, marking a 35% increase.

The most visited site was Amazon -- with 50 percent more visitors than any other online retailer -- followed by Wal-Mart, Best Buy, Target and Apple. ComScore also said that retail stores saw big increases too, meaning that the online boost wasn't at the expense of bricks-and-mortar shops.

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This year's 26 percent marked a bigger year-over-year improvement than in 2010, which was up 9 percent from the previous year.

Meanwhile, ComScore is predicting that Cyber Monday sales could see a $2 million increase over last year's $1 billion, which would set a record for the biggest online spending day of the year.

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