Black Friday Online Sales Jump 26%; Cyber Monday Could Reach Record $1.2 Billion
There's good news for online retailers this year: Black Friday Internet sales jumped 26 percent, while Cyber Monday spending is projected to reach a record $1.2 billion, according to data released Sunday by market research firm ComScore.
Black Friday online sales were up from $648 million last year to $816 million this year, with 50 million Americans visiting retail websites that day, marking a 35% increase.
The most visited site was Amazon -- with 50 percent more visitors than any other online retailer -- followed by Wal-Mart, Best Buy, Target and Apple. ComScore also said that retail stores saw big increases too, meaning that the online boost wasn't at the expense of bricks-and-mortar shops.
This year's 26 percent marked a bigger year-over-year improvement than in 2010, which was up 9 percent from the previous year.
Meanwhile, ComScore is predicting that Cyber Monday sales could see a $2 million increase over last year's $1 billion, which would set a record for the biggest online spending day of the year.