On the heels of Ellen DeGeneres' announcement of starting her lifestyle brand, Blake Lively is reportedly readying to launch her own Goop-like company by the end of this month.
According to New York Post, the actress' not-yet-named lifestyle and e-commerce site will go live on July 23, with items curated by Lively.
The Gossip Girl alum first announced her new venture last year in an interview with British Vogue. "The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there—it's without a genre," she told the glossy.
If Lively's site is anything like her style, we'll take two of everything, please.