Pret-a-Reporter

Blake Lively Wishes She'd Waited to Launch Website

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Blake Lively

She gets honest about Preserve with 'Time' magazine.

Celebrity entrepreneurs are getting a lot of attention lately — see Jessica Alba and her cover for Forbes. In the next issue of Time magazine, Blake Lively discusses her website Preserve, which launched a year ago but which she says is still a work in progress. 

It turns out Ryan Reynolds’ wife was not ready to launch her lifestyle site, but that she did so early so it would coincide with the debut of her August 2014 Vogue cover. “I couldn’t call Anna Wintour and say, ‘I need six more months,’” she tells Time

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“The things that keep me up are things I look at on the site and I know could be better,” says the new mom. “I knew this was supposed to be better. Time and money, time and money. What I wanted Preserve to be at launch was not what it is at all. It’s just impossible!” To add to their woes, the site was hacked and leaked a week and a half before launching. 

It seems Lively, who joined others like Gwyneth Paltrow and Goop when she debuted Preserve, will not rest until it’s perfect. “If I had my dream, I’d put it on hold for six months or a year and then relaunch it. But I’d want to do that every three months,” she says. She says she’s loved being connected to other CTOs and CFOs to talk about what has worked and what hasn’t. 

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The end goal, it seems, is to honestly share Lively’s passion for telling the stories of others: chefs, artisans, designers, craftsmen. “Instead of keeping that insulated as a personal pleasure, I’m sharing that in a greater way. I’ve always been so drawn to this: I kept over 80,000 photos from 12 years of traveling, taking photos in restaurants and shops, names, photos, business cards. I still don’t know how I’ll bring it all together. This is my attempt at that. We’re a start-up, and we’re experiencing the growing pains of a start-up.”

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