style news

Blake Lively's Website Gets a Name

It reminds us of canned fruit jams.
AP Images/Invision

Blake Lively's upcoming website has been given an official name: Preserve.

PHOTOS CFDA Fashion Awards: Red-Carpet Arrivals

While E! Online is reporting that Preserve is set to go live next week, the news website didn't list a specific date. However, the New York Post has reported that the lifestyle and e-commerce site will launch July 23. Preserve will feature one-of-kind handmade pieces that will be curated by Lively, and will be available for purchase through the site.

Based on the project's name alone, we're betting that preserved marmalade could be up for grabs.

What do you think?

comments powered by Disqus
Advertisement