Blip.tv partners with YouTube, NBC arm

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NEW YORK - Online media firm blip.tv unveiled a slew of distribution and other partnerships Tuesday, plus a redesigned show creator dashboard.
The company is expanding its blip.tv distribution network with partnerships with Google's YouTube, NBC Local Media New York, digital video player maker Roku and Vimeo.

The deal with YouTube, for example, allows show creators to send episodes directly from blip.tv to their YouTube account. Blip.tv can then traffic ads on shows syndicated to YouTube and share some of the revenue with creators.

Under the deal with NBC, blip.tv shows will air on NBC's new NY Nonstop digital channel in New York City.

And the new relationship with Roku will enable owners of the company’s digital video player to watch blip.tv shows on their TV sets.

Blip.tv also already distributes to the likes of iTunes, AOL Video, MSN Video, Blinkx, Facebook, Twitter, TiVo and Verizon FiOS Video On Demand.

With the company's new dashboard, creators can, among other things, track video and ad views and see, in near real-time, how much revenue their shows generate across distribution channels.
Through a partnership with TubeMogul, the new dashboard also enables show creators to track viewership of their shows second by second - allowing them to pinpoint  when exactly they lose viewers.

Shows hosted and distributed on blip.tv currently reach more than 22 million viewers and total more than 72 million video views per month, according to the firm.
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