Blockbuster, TiVo team up

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Blockbuster and TiVo unveiled a cooperation Wednesday that will cover the delivery of Blockbuster's library of digital movies via TiVo DVRs, which in turn will be sold by Blockbuster in its stores and online.

The companies didn't disclose financial details.

Netflix and Amazon already provide online video directly to TiVo users.

Under the new deal, Blockbuster OnDemand, which allows consumers to buy and rent content, will be integrated into broadband-connected TiVo DVRs. The integration is expected during the second half of the year.

In addition, TiVo DVRs will be sold at thousands of Blockbuster stores and online, and the companies are planning a cross- marketing campaign.

"We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster's entertainment content readily available to their millions of subscribers," Blockbuster chairman and CEO Jim Keyes said.

TiVo president and CEO Tom Rogers said the deal shows that TiVo is a "universal solution for content providers, making it a one-stop shop for any content through broadband or linear distribution straight to the TV."

Blockbuster shares rose 9.6% on Wednesday to 80 cents. TiVo's stock ended up 3.2% at $7.20. Netflix shares fell 4.3% to $41.56. (partialdiff)
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