Blockbuster Unveils Summer Rental Promotions for the Budget-Minded



NEW YORK - Blockbuster, the video rental company now owned by Charlie Ergen's Dish Network, on Wednesday unveiled further promotions for the budget-minded with a focus on summer themes and kids.

The news comes after the company unveiled new price schemes for in-store rentals in late May, including single-day rental prices instead of the previous three-day rental period for $4.99. Satellite TV giant Dish has also often catered to consumers looking for value.

Blockbuster's summer-themed Matinee Promotion offers a movie rental and a 20-ounce beverage from Coca-Cola for $1.49 weekdays from 11am to 3pm for DVD or Blu-ray movies normally priced at $1.99 or below. The price is for the first rental day and goes to 99 cents per day after that in line with the company's pricing.

Blockbuster also announced a Lazy Days of Summer Promotion, under which 49 cents movie rentals will be available every Sunday from July 10 through Sept. 4. It covers any $1.99 or 99 cents DVD or Blu-ray movie. Again, these rentals are 99 cents per day after the first day.

The company also introduced a Kids Summer Pass for unlimited kids and family movies priced at 99 cents for a month for $4.99. It allows one movie out at a time. Consumers can also purchase a two-movie Kids Summer Pass for $9.98 or three-movie pass for $14.97. Passes are good for four weeks and must be purchased or renewed prior to Sept. 5.

“Every child will want to be a Camp WannaWatchaMovie camper at Blockbuster this summer,” said Kevin Lewis, chief marketing officer at Blockbuster. “With the Kids Summer Pass, parents can bring their kids in from the hot sun and keep them entertained while on road trips, sleepovers or at home for the remainder of the summer for a very low price.”

Dish won a bankruptcy court auction for Blockbuster in April, beating out activist shareholder Carl Icahn.

Email: Georg.Szalai@thr.com

Twitter: @georgszalai

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