Bloomfield joins Ausfilm team

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SYDNEY -- Stepping up efforts to get a greater share of TV and independent feature film production, Ausfilm, the Australian industry's locations marketing body, announced Thursday the appointment of Jodea Bloomfield to the new position of vp content attraction. Based in Ausfilm's Los Angeles office, Bloomfield is charged with seeking business for Australia from TV, independent features and the postproduction, digital and visual effects sectors. "The creation of this position, focused on the potential growth areas of PDV, independent and DVD features, and TV (especially series and reality TV), is in direct response to the changing nature of the offshore marketplace," Ausfilm CEO Mark Woods said. "Together with Ausfilm's continuing L.A.-based film commissioner Tracey Montgomery, this appointment will further ensure that no avenue is left unexplored in marketing Australia's offer for offshore production." Bloomfield, an Australian expatriate, joins Ausfilm from U.S. independent sales and financing outfit Crystal Sky, where she was the Los Angeles-based sales and marketing manager. Her position is effective immediately.
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