Bloomingdale's Partners With New 'Star Wars' Film for Major Designer Collab
The initiative, dubbed Force 4 Fashion, benefits Child Mind Institute.
Forget light sabers and action figures — the opening of Lucasfilm’s latest much-anticipated release, Star Wars: The Force Awakens, is being celebrated by a major collaborative fashion effort spearheaded by Bloomingdale’s. The retailer announced Tuesday its comprehensive initiative in partnership with the production company, which kicked off Nov. 17 in NYC’s Third Avenue flagship.
Although the film won’t be released until Dec. 18, WWD reported fans can get an early and up-close look at some of the costumes and props, which are now in five of the store windows through the month. But on Dec. 2, the real fashion fun begins with the launch event for Force 4 Fashion, an initiative that saw 10 designers create a look based on a character from the film, to be auctioned for charity.
The list of those involved is impressive: Diane von Furstenberg, Cynthia Rowley, Rag & Bone, Parker, Giles Deacon, Halston, Opening Ceremony, Todd Snyder, Ovadia & Sons and Timo Weiland. Each made two samples: one for the Bloomies windows (they’ll go up Dec. 3) and one to be auctioned through charitybuzz.com (winners will be revealed the week of Dec. 12), benefiting Child Mind Institute. The beneficiary is an organization devoted to transforming mental healthcare for children.
Though the inspirations for the looks are quite fantastical in some cases, the concept was to design a bespoke ensemble that is wearable. "The idea was to create something that celebrated strength and beauty, which is perfect for Rey," von Furstenberg told WWD about her chosen character’s look. "It is also lightweight and easy, because movement is so important."
For those fans without bespoke-level budgets, Bloomingdale’s will also launch a range of apparel and accessories tied to the film in pop-up shops throughout the country’s stores. And, the movie’s costume designer, Michael Kaplan, designed three limited-edition totes that are spin-offs of the iconic "little brown bag" style. They’ll be available for purchase beginning before Thanksgiving, and a portion of the proceeds also benefits Child Mind Institute on behalf of Star Wars: Force for Change. It appears The Force will be hard to avoid this holiday season.