HOT TREND: The latest coif craze sweeping Hollywood requires only a hair dryer and just 30 minutes.
The liquid-cherry Manhattans at the Bazaar aren't the only reason to pop into Beverly Hills' SLS Hotel: Celebrity hairstylist Sally Hershberger recently opened Style Studio, a salon just for blowouts ($85-$150, 465 S. La Cienega Blvd., 310-246-5560). Since Drybar debuted in Brentwood in February 2010, offering blowouts for $35 — UTA's Blair Belcher and Warner Bros.' Lynn Harris both go — the number of blow-dry-only bars in L.A. has spread faster than the "Rachel" hairdo did in the '90s. "Blowouts are an easy way to feel put together," says Hershberger, whose clients include Jessica Biel and Scarlett Johansson. "Appointments aren't being booked for big events only — they're popular for every day."
Whether it's Hershberger's Style Studio, the latest Drybar locations in Pacific Palisades and Studio City or Argyle Salon's Blowout Bar in West Hollywood ($35, 8358 Sunset Blvd., 310-623-9000), the concept is pretty much the same: A customer has her hair washed then picks a style from a menu — ranging from stick-straight to wavy — and the stylist completes the look using the salon's preferred products and tools. A few items, like Ibiza round brushes — which have natural boar bristles that are easier on the hair, resulting in less breakage — are used at several of the spots. Kerastase shampoo, Fekkai lightweight hairspray and MoroccanOil curl cream are also popular.
"We see on-the-go, multitasking women on their BlackBerrys, conquering the world while getting primped," says Lori Sale, founder of Bubble Blow Dry in Brentwood ($35-$50, 13038 San Vicente Blvd., 310-451-6253), which Kate Hudson and 20th Century Fox TV head of casting Sharon Klein frequent. The beauty of getting a blowout is that it takes minimal time (30-45 minutes) and leaves your hair looking fabulous for two to three days. And many locations book blowouts before 8 a.m. and after 9 p.m., so it's easy to squeeze in an appointment before an early meeting or after you've put the kids to bed.