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Blue Flame Agency Wins Innovation Prize at Diageo’s Marketing Brilliance Awards

Sean 'Diddy' Combs
Getty Images
Sean "Diddy" Combs owns CÎROC and appears in its ads.

The firm took home the award for its work on the CÎROC Ultra Premium Flavors Launch.

Blue Flame has a reason to celebrate, and the perfect drink with which to toast.

The marketing agency won the Innovation award at the Diageo Marketing Brilliance Awards in London on Friday, earning the prize for its work on the CÎROC Ultra Premium Flavors Launch. They used a two pronged approach, using a long-form "Smooth Off" campaign, which was directed by Dave Meyers, and a "Smooth Talk" series that featured Sean "Diddy" Combs engaging the audience with his "Rules of Smooth."

"Winning the Award for Global Innovation means a great deal to us, we are delighted to be among great company”, said Dia Simms, Executive Vice President of the agency. “Blue Flame Agency’s focus is based on category creating initiatives for our core consumer. We appreciate the recognition and will continue to target what's new, what's hot and what's next."