PARIS – Certainly not shy after appearing in extensive graphic love scenes in the Palme d’Or-winning lesbian love story Blue Is the Warmest Color, a nearly naked Lea Seydoux now graces the cover of Lui magazine in France. She was shot by famed fashion photographer Mario Sorrenti in a Paris apartment, partially covered by a sheer chiffon cape by designer Alexandre Vauthier.
The sexy shot stands in contrast to her much hyped Jalouse cover published earlier this month, when the actress was praised for appearing in the high-fashion magazine undone and without makeup.
Inside, she appears in a 14-page pictorial including nude photos, as well as a portrait and an interview.
Lui (Him) -- France’s answer to Playboy -- is being relaunched by businessman Jean-Yves Le Fur, who purchased the title a year ago. It was created in 1963 by Daniel Filipacchi, who went on to become the powerhouse publisher of 200 titles worldwide, such as the international editions of Elle and Premiere. Lui, which had its heyday in the '70s and '80s before turning extremely graphic prior to its closing in 1994, is rebranding itself as a lifestyle magazine for men.
At 220 pages, including 60 pages of advertising and 16 pages in English, the first issue has a print run of 350,000 copies. The publishers are targeting the 35-50 demographic and hoping for 30 percent female readers.
The monthly hit newsstands on Friday, paired with an extensive media blitz, including billboard and bus campaigns featuring the cover shot. Seydoux's other Cannes entry, Grand Central, opened in France Aug. 28.