'Boardwalk Empire' Gives NYC Subway Riders the Nucky Thompson Experience With Vintage Train
HBO has placed an authentic 1920s museum piece on the 2/3 line for the month of Sept.
They say that word travels fast and when it comes to HBO’s current campaign pushing the Sept. 25 return of its critically acclaimed show, Boardwalk Empire, that would be true.
As part of the promotion, “Compliments of Nucky” (referencing Steve Buscemi’s crooked politician/gangster character, Nucky Thompson), the network teamed up with New York City’s MTA and placed a vintage 1920s train on the 2/3 line, reports Fast Company.
Riders can actually catch the train on weekends in Sept. starting with the upcoming Labor Day weekend at the 42nd, 72nd and 96th Street stations. On the final weekend of the month, the network’s brand ambassadors will be at the 42nd and 72nd Street stops handing out free metrocards.
The train is an authentic transit museum piece used in the 1920s by the Interborough Rapid Transit system. Its period features include rattan seats, ceiling fans and drop sash windows. HBO has added its own show-related signage to the train.
For more information on the train and other facets of the campaign, visit the Boardwalk Empire Facebook page.