Bob Hendrix, Hendrix Experience Executive and Jimi’s Cousin, Dies at 65

1:33 PM PST 2/21/2012 by Mike Barnes

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Jimi Hendrix Robert Hendrix as children - P 2012

Jimi Hendrix and Bob Hendrix as children

He helped manage the late guitarist’s legacy and business opportunities for more than a decade.

Bob Hendrix, who as senior vp and COO of the company Experience Hendrix helped manage the music legacy of his first cousin, the legendary guitarist Jimi Hendrix, died suddenly Feb. 19 while vacationing in Hawaii with his wife. He was 65.

•Obituaries

The cause of death was not immediately known, publicist Bob Merlis said Tuesday.

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Bob Hendrix came to the support of Jimi’s father, James “Al” Hendrix, and his daughter, Janie L. Hendrix, in 1995 to help form the Seattle-based Experience Hendrix as well as the online operation Authentic Hendrix. Bob was actively involved in the day-to-day business operations of both firms.

Before joining the Hendrix family companies full-time, Bob Hendrix was vp and general merchandise manager at Price Costco.

In addition to his wife Sharon, Hendrix is survived by his sons Bob Jr. (and wife Cherie) and Chris (and wife Therese); step-daughter Ashley; his sister Diane; and his brother Henri. Funeral arrangements are to be announced.

Jimi Hendrix died in London on Sept. 18, 1970, at age 27. His father died in 2002.