Bollywood films get game makeover

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NEW DELHI -- Gaming startup Bollywood3D -- based in Fremont, Calif., with offices in Mumbai and Shanghai -- will launch games based on Bollywood movies later this year, the company said Monday.

But in a move away from the norm, Bollywood3D plans to launch the games about two weeks before the associated movie release, allowing winners to win invites to the premiere, meet the stars and secure merchandise.

"Our PC-based games will be with very realistic 3-D characters ... based on in-house 3-D game engine technology that we have developed," Bollywood3D CEO Sanjit Daniels said in an interview. "We believe this will start a new revolution in 3-D gaming in India."

Though Daniels declined to confirm movies for which games would be developed, citing nondisclosure agreements, he confirmed that they would be launched by the end of the year.

"Details would be available soon on our Web site as we get closer to the launch date," he said.

PC penetration in India is still growing, with an estimated 25 million-27 million computers in 2006. In 2005, that number was closer to 14 million.

According to a recent report by software services industry body NASSCOM, the value of the Indian gaming industry, estimated at nearly $48 million in 2006, is expected to cross $424 million by 2010, representing an annual growth rate of 72%. The worldwide gaming market stood at $21 billion in 2006, and is expected to reach $42 billion by 2010, up 19% year to year.
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