Box Office: 'Divergent' Tracking on Par With First 'Twilight'
More than two weeks out, director Neil Burger's Divergent is tracking on par with the first Twilight -- if not better in many key categories.
That raises the possibility that Divergent could match, or exceed, the $69.6 million opening of Twilight in November 2008. Many box-office observers, however, caution that Divergent, also from Summit, could open closer to $65 million, but no one is taking any bets.
Based on the best-selling book series by Veronica Roth, Divergent has more in common with Lionsgate's The Hunger Games than it does with Twilight in terms of storyline. A dystopian tale, Divergent stars Shailene Woodley as a teenager who lives in a society where people are divided into five factions depending on their personality. She, however, doesn't fit into just one faction, becoming a threat to the set order. Lionsgate is aiming to make a franchise based on Roth's three books in the series.
Theo James plays the male lead role, while Zoe Kravitz, Miles Teller, Kate Winslet, Ansel Elgort, Maggie Q, Jai Courtney and Kate Winslet also star.
Divergent isn't expected to reach the heights of the first Hunger Games, which debuted to a mammoth $152.5 million in March 2012.
The only category in which Divergent is pacing slightly behind Twilight is unaided awareness, arguably one of the most important barometers, according to those who have seen one tracking service's numbers. But Divergent is tracking ahead in terms of total awareness, definite interest and first choice.
It also has higher scores among younger females, the movie's target audience (as it was for Twilight). Divergent also boasts more interest among males than Twilight, a possible boon.
Hollywood veterans Lucy Fisher and Douglas Wick produced Divergent alongside Pouya Shabazian. Burger directed from an adapted screenplay by Evan Daugherty and Vanessa Taylor.