Box Office in Free Fall: How Low Can It Go?
"There just haven't been that many compelling movies," admits one veteran.
By late evening on Dec. 9, the sense of defeat spreading through Hollywood was palpable. After solid Friday matinee attendance, the nighttime audience for New Year's Eve had evaporated and the domestic box office was in trouble. Instead of opening to an expected $20 million, Garry Marshall's star-studded comedy topped out at $13 million, while Jonah Hill's The Sitter opened to less than $10 million, ringing in the worst overall frame in more than three years. What's more, attendance for the first two weekends of December dipped to its lowest level since 9/11. After several record years, domestic box office trails 2010 by 4 percent.
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