Box Office Report: 'Jack the Giant Slayer' Grosses Tepid $400K in Midnight Runs
Bryan Singer's revisionist take on the classic "Jack and the Beanstalk" fairy tale hopes to pick up the pace as older kids and parents become available.
Big-budget 3D event pic Jack the Giant Slayer grossed a soft $400,000 from Thursday night and midnight runs as it began its worldwide assault.
From director Bryan Singer, Jack's midnight grosses came in behind the $500,000 earned by last year's troubled March tentpole John Carter, which went on to post a weekend debut of roughly $30 million. Jack rolled out at 10 p.m. in 2,000 theaters.
The revisionist fairy tale, from New Line and Legendary Pictures and based on the classic story Jack and the Beanstalk, cost nearly $200 million to produce. Warner Bros., New Line's parent company, is distributing the movie.
Insiders at Warner Bros. say the film's midnight earnings are indeed a good result, considering older kids and parents aren't yet available to see Jack. The release of the PG-13 tentpole was delayed from June 2012 to make it more kid-friendly.
In comparing Jack with other family friendly fantasy-adventures, Warners notes that Percy Jackson and the Olympians: The Lightning Thief grossed $215,000 in midnight runs on its way to a three-day opening of $30.2 million in February 2010.
Still, Jack is facing the prospect of a soft domestic run and will need to do strong business internationally if it is to make back its budget and marketing spend, which amounts to nearly $300 million.
Jack stars Nicholas Hoult in the title role.
In February, Paramount's R-rated Hansel & Gretel: Witch Hunters grossed $500,000 in midnight runs on its way to a weekend debut of $19.6 million.