Final numbers show Sony’s Adam Sandler-Jennifer Aniston romantic comedy Just Go With It winning the weekend box office crown after maintaining a narrow lead over Paramount’s Justin Bieber: Never Say Never.
Just Go With It looks to have grossed $30.5 million, while Never Say Never took in roughly $29.5 million.
Either way, Never Say Never—fueled by young girls--far outpaced expectations in its debut, one of the top ever for a documentary. Including revenue from advance screenings on Feb. 9, film’s cume is north of $30 million.
Never Say Never, directed by Jon M. Chu, is more of a biopic than a concert film. Females made up 84 percent of the audience, while 67% of the audience was under the age of 25.
Paramount said moms reacted well to the film, which drew an A- CinemaScore.
The big question now is what kind of legs Never Say Never will have. It’s almost impossible to predict the box office power of Bieber’s adoring fans.
Sony says Just Go With It is well-positioned to take advantage of Valentine’s Day theater traffic, as well as the long President’s Day weekend, which begins Friday. As with Never Say Never, word of mouth should be good, thanks to a B+ CinemaScore.