Box Office: 'Moana' Sails to No. 1 for Second Weekend With $28.4 Million

'Fantastic Beasts and Where to Find Them' earns $18.5 million in its third week, while new horror film 'Incarnate' has soft $2.6 million opening.

Disney's Moana easily topped the domestic box office for its second week in a row, with a catch of $28.4 million.

On a traditionally sleepy weekend between major holidays, the Disney animated film did strong business, dropping just 50 percent from its opening weekend. That's even better than Disney's record-breaking animated hit, Frozen, which dropped 53 percent in its second week after Thanksgiving in 2013.

Moana has earned $119.9 million domestically and $177.4 million globally. Overseas, the film launched in five new markets (France, Spain, the U.K., Russia and Mexico) to join China, where it bowed last weekend. China posted an estimated $5.5 million for the weekend (a drop-off of just 55 percent) for a cume of $21.3 million in the country.

Warner Bros.' Harry Potter spinoff Fantastic Beasts and Where to Find Them earned $18.5 million this week to land at No. 2. The Eddie Redmayne-starring pic, with a domestically tally of $183.5 million, dropped just 59 percent in its third week.

Fantastic Beasts was the No. 1 film internationally for the third week in a row, earning $60.4 million in an estimated 67 foreign markets and bringing its tally abroad to $424.4 million. It has earned north of $600 million worldwide to date.

Another holdover doing strong business is Paramount's sci-fi film Arrival. In its fourth week, it pulled in $7.3 million, to edge out Paramount's other film Allied for the No. 3 spot. Arrival, benefiting from positive reviews and strong word of mouth, has earned $73 million domestically to date.

Allied, starring Brad Pitt and Marion Cotillard, took in $7.1 million in its second week, and has earned $28.9 million to date. The film also collected $12.1 million from 36 foreign markets this weekend, including 13 new openings, for an international tally of $24.8 million. In China, where Pitt is considered one of the biggest global stars, the spy thriller earned a soft $3.6 million from 10,000 locations.

Disney also landed in the top five twice this weekend, with its Marvel film Doctor Strange taking in $6.5 million. With a domestic cume of $215.3 million, the Benedict Cumberbatch-starrer has now passed 2013's Thor: The Dark World ($206 million). Doctor Strange also has grossed $634.9 million globally to surpass 2010's Iron Man 2 ($624 million).

The weekend's only new wide release, BH Tilt’s Incarnate, opened to an estimated $2.6 million from 1,737 locations. It's a quiet start for the $5 million horror movie, which was aiming to do business similar to BH Tilt’s last film, The Darkness, which had a strong $4.95 million opening weekend in May.

The Aaron Eckhart-starring microbudget pic, however, had a more focused — and less costly — marketing plan, which targeted die-hard genre fans through through digitally focused outreach. The campaign, funded by Universal, cost in the low single-digit millions.

The audience for Incarnate was 47 percent Caucasian, 26 percent Hispanic and 18 percent African-American.

On the limited release front, Fox Searchlight opened Jackie in five theaters to $275,000 for a per-screen average of $55,000. The film, starring Natalie Portman and which is gathering awards buzz, was bought by Searchlight at the Toronto International Film Festival in September.

Amazon and Roadside’s Manchester by the Sea, which picked up several awards and nominations this week, earned another $2.36 million as it expanded to 156 locations. The Kenneth Lonergan-directed, Casey Affleck-starring drama, buoyed by its awards buzz, should land in the No. 10 spot at the domestic box office this week.

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