Box Office Report: 'Immortals' Looking at $33 Mil to $35 Mil Weekend
The film's performance is a notable victory for Relativity Media, while Adam Sandler's family pic "Jack and Jill" on course for $25 million debut; "Puss in Boots" still holds strong at No. 3.
Relativity Media's R-rated action-epic Immortals, headlining Henry Cavill, is on course to top the Friday box office with $13.5 million to $14 million, putting it course to gross north of $33 millon for the weekend if business stays strong.
Tracking had suggested a $25 million to $26 million opening weekend for Immortals, but the film is overperforming on the strength of fanboys.
Sony's new Adam Sandler Thanksgiving comedy came in No. 2 on Friday with an estimated gross of $9 million, give or take. The PG family film is now expected to gross $25 million for the weekend, which could be enough to beat holdover Puss in Boots, which nevertheless remains a strong player in its thrid weekend.
Puss in Boots is estimated to gross $8.5 million on Friday for a $23 million weekend.
Clint Eastwood's Leonardo DiCaprio starrer J. Edgar, the weekend's third new entry, is expected to gross $4 million on Friday for a projected $10 million to $12 million weekend, in line with Warner Bros.' projections for the adult film.
Ryan Kavanaugh's Relativity, which fully financed and produced Immortals, is counting on fanboys to buoy the violence-laced R-rated film, a fantasy adventure along the same lines as box office hit 300. Immortals, a key test for Relativity, cost $75 million to produce after tax rebates.
Immortals scored high marks in test screenings, and also stars Mickey Rourke, Stephen Dorff, Isabel Lucas, Kellan Lutz, Freida Pinto and Luke Evans. The pic opens day and date in a number of key territories, including China (through Relativity's co-venture with Skyland), Germany, Italy, the U.K., South Korea, Japan and South Korea.
Relativity insiders say Immortals only has to open to $25 million for the company to be on sound financial footing, since so much of the budget was financed through foreign presales.
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