Box Office Report: 'Kick-Ass 2' Nabs $1.3 Million Thursday Night
Universal's fanboy-fueled Kick-Ass 2 scored a promising $1.3 million as it began rolling out in theaters Thursday night, but it could still find itself in a close race with The Weinstein Co.'s Lee Daniels' The Butler for the weekend crown.
Two other new films enter the fray this weekend: Biopic Jobs, starring Ashton Kutcher as the iconic Steve Jobs, and corporate thriller Paranoia, starring Liam Hemsworth, Gary Oldman, Amber Heard and Harrison Ford.
All four films were independently financed and waited to open until after the crush of studio summer tentpoles. That doesn't mean they don't face competition, as Elysium and We're the Millers head into their second weekend.
Kick-Ass 2 is given a slight edge over The Butler by most box-office observers since it's a sequel and will appeal heavily to younger moviegoers. The first Kick-Ass, distributed by Lionsgate domestically and quickly transforming into a sleeper hit, debuted to $19.8 million in April 2010. Universal handled the original film in a number of international territories and scooped up worldwide rights to the sequel.
This time out, Jeff Wadlow directs the dark superhero pic instead of Matthew Vaughn, although Vaughn returns as a producer alongside Adam Bohling, Tarquin Pack and David Reid. Aaron Taylor-Johnson, Chloe Grace Moretz and Christopher Mintz-Plasse return in the roles of Kick-Ass, Hit Girl and Red Mist (newly christened "The Motherf---er"), respectively.
While reviewers largely embraced the 2010 Kick-Ass, the sequel, independently financed for $28 million, is receiving generally poor reviews.
Thanks to its director, Lee Daniels, and star-studded cast -- led by Forest Whitaker and Oprah Winfrey -- The Butler has the highest profile of the new entries and should play across racial lines. The adult drama, earning generally strong reviews, recounts the real-life story of Eugene Allen, a butler who served in the White House through eight presidencies. It's Winfrey's first starring role on the big screen since Beloved in 1998.
Both Kick-Ass 2 and The Butler are opening on more than 2,900 screens. As of Thursday, Aug. 15, The Butler led in advance ticket sales, according to online ticketing service Fandango (it's not a surprise, since adults are more inclined to buy tickets ahead of time).
TWC decided to open The Butler nationwide based on positive test screenings and is anticipating a debut in the $17 million to $19 million range. More bullish box-office forecasters believe it could hit $20 million. Independently financed for $30 million, The Butler is already being declared a likely awards contender by Oscar pundits.
The fate of biopic Jobs is murky. Tracking suggests the independent film may have trouble clearing $10 million, a soft start considering its star and subject matter. Poor reviews won't help matters, since the movie needs adults to flourish. Jobs, produced and paid for by Five Star Pictures, doesn't have a lot of financial exposure as its budget was under $15 million. Endgame Entertainment and Endgame split the $20 million marketing tab, while Open Road Films is distributing.
It won't be the last time moviegoers have a chance to see a Steve Jobs film; Sony and Aaron Sorkin have their own project in the works.
Paranoia faces even worse prospects, with tracking suggesting a debut of no more than $5 million. Directed by Robert Luketic, the $35 million movie was co-financed by IM Global and Demarest Films. Relativity Media, which put up the marketing money, is handling in the U.S.
The specialty box office sees the New York and Los Angeles debut of the female-driven Austenland, directed by Jerusha Hess. The movie stars Keri Russell as a woman obsessed with Jane Austen who goes to a theme park in England that brings to life the world described in the author's books. The film sparked a bidding war at the Sundance Film Festival earlier this year, with U.S. rights ultimately going to Sony Pictures Classics after it personally pitched producers Stephenie Meyer of Twilight fame and Gina Mingacci.
Woody Allen's Blue Jasmine, likewise from Sony Classics, also will remain a force to be reckoned with.