Box Office: Spain Sees Bump in Revenue in First Half of Year
'Fifty Shades of Grey' and other U.S. movies boost admissions, despite a dip in domestic fare share.
Fifty Shades of Grey, Jurassic World, Fast and Furious and The Avengers have led the Spanish box office to a 4.4 percent bump up in revenue in the first half of 2015 over the same period last year, grossing $275 million (€250 million) with 40 million tickets sold.
“There’s a strong probability that we could close 2015 with $660 million (€600 million) in ticket sales,” which Rentrak Spain’s Arturo Guillen said would mark a rise over last year’s €518 million.
Guillen announced the good news at the presentation of the Spanish Film Academy’s 2014 Annual Review, and said the strong performance was despite a dip in domestic film admissions from last year’s record-breaking numbers.
Spanish films lost steam, slumping 60 percent from $80 million (€73 million) in the first half of 2014 to $31 million (€28 million) in the first half of this year. Even so, academy president Antonio Resines said strong films like the second part of A Spanish Affair — which Universal plans to release Nov. 20 — are expected to boost the figure. As of June 30, Spanish films accounted for about 11 percent of the box- office earnings, compared with the record-setting 24.05 percent.
“I don’t think it’s an exaggeration to say that we’ll finish the year with a 20 percent quota. There are plenty of reasons for optimism,” Guillen said.
The annual report, created by Barlovento Comunicacion, Media Research and Consultancy and Rentrak also estimated the Spanish box office lost some $629 million (€571 million) last year due to piracy, meaning it would have doubled its year-end figure if not for the 888 million illegal downloads in 2014.