Box Office: 'Think Like a Man Too' Scores $12.2M Friday; 'Jersey Boys' Waffles

8:19 AM PST 06/21/2014 by Pamela McClintock
Screen Gems
"Think Like a Man Too"

UPDATED: The Kevin Hart ensemble comedy is headed for a No. 1 finish with $30 million-plus, more than double the projected debut of Clint Eastwood's jukebox musical.

Sony/Screen Gems' ensemble comedy Think Like a Man Too topped the Friday box office with $12.2 million, putting it on course to win the weekend with $32 million-plus for star Kevin Hart and director Tim Story. Friday's tally was on par with the $12.1 million Friday for the first Think Like a Man, which debuted to $33.6 million in April 2012.

After a better-than-expected matinee business, Clint Eastwood's Jersey Boys dropped off notably in the evening. The adaptation of the hit Broadway musical finished the day with $4.5 million, only enough for a fourth-place finish. The $40 million film is now expected to open between $13 million and $15 million unless older adults turn out in especially strong numbers throughout the weekend. 

Without an all-audience event pic to drive crowds to the multiplex, weekend revenue could be down a steep 35 percent from last year when Monsters University opened to $82.4 million and World War Z debuted to $66.4 million.

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Think Like a Man Too, costing $24 million to produce, is another win for Sony following last week's successful opening of another comedy, 22 Jump Street, which will jump the $100 million mark over the weekend. The Channing Tatum and Jonah Hill movie earned $9.4 million on Friday for a projected $30 million weekend (the race for No. 1 could be close between the two comedies, although Think Like a Man Too is given a $3 million edge).

From DreamWorks Animation and Fox, How to Train Your Dragon 2 earned $7.6 million Friday and should finish the weekend with a domestic gross of $94.9 million.

In terms of audience reaction to Think Like a Man Too and Jersey Boys, each earned an A- CinemaScore.

Reteaming Story and Hart with producer Will Packer — the same trio behind the first Think Like a Man and Ride Along — the sequel stars Hart opposite Michael Ealy, Jerry Ferrara, Meagan Good, Regina Hall and Gabrielle Union.

Inspired by Steve Harvey's best-selling book Act Like a Lady, Think Like a Man, the sequel sees the various couples travel to Las Vegas for a wedding. But plans for a romantic weekend quickly go awry.

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Jersey Boys' projected debut is certainly in the wheelhouse for an Eastwood movie, although his films don't usually open in summer, when expectations are much higher (Blood Work, released in 2002, was his last summer title).

Eastwood's Jersey Boys doesn't sport any A-list actors and is receiving mixed reviews. Still, both the director and the material are well-known brands. Jersey Boys, opening on Broadway in 2005, won four 2006 Tony Awards, including best musical. It has been restaged all over the world, including in London, and has had two North American national tours, the most recent in 2011.

At the same time, musical adaptations have a decidedly mixed track record at the box office. Hits include Mamma Mia!, which debuted to $27.8 million in summer 2008, and Hairspray, which launched to $27.5 million in summer 2007. On the other end of the spectrum, Rock of Ages only pulled in $14.4 million in summer 2012.

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Jersey Boys does have the advantage of appealing to older adults who aren't interested in summer action tentpoles, meaning the movie could have exceptionally strong legs and play throughout the summer. The vast majority of Friday ticket buyers — 92 percent — were over the age of 25, and gave it an A CinemaScore. The film's cast is led by John Lloyd Young, Erich Bergen, Michael Lomenda, Vincent Piazza and Christopher Walken.

Despite a major expansion in its second weekend, David Michod's Australian drama The Rover, starring Guy Pearce and Robert Pattinson, continues to struggle. The indie film, expanding into more than 635 screens across the country, is projected to come in No. 14 with no more than $600,000 following its debut last weekend in New York and Los Angeles.

Here are the top 10 estimates for Friday, June 20, at the domestic box office:

Title, Weeks in Release/Theater Count, Studio, Friday Total, Cume

1. Think Like a Man Too, 1/2,225, Sony/Screen Gems, $12.2 million.

2. 22 Jump Street, 2/3,306, Sony/MGM, $9.4 million, $91.9 million.

3. How to Train Your Dragon 2, 2/4,268, Fox/DWA, $7.6 million, $77.5 million.

4. Jersey Boys, 1/2,905, Warner Bros., $4.6 million.

5. Maleficent, 4/3,450, Disney, $4 million, $177 million.

6. The Fault in Our Stars, 3/3,340, Fox, $3.1 million, $93.2 million.

7. Edge of Tomorrow, 3/3,212, Warner Bros./Village Roadshow, $3 million, $67.2 million.

8. X-Men: Days of Future Past, 5/2,681, Fox, $1.8 million, $212.4 million.

9. Godzilla, 6/1,365, Warner Bros./Legendary, $530K, $193.6 million.

10. A Million Ways to Die in the West, 4/1,417, Universal/MRC, $489K, $39.2 million.

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