Boxoffice behemoth 'Borat' just can't be beat

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Twentieth Century Fox's "Borat" is looking to be just as formidable its second weekend in theaters, as it was in the first, if Friday's estimates are any indication. New entries Sony Pictures' "Stranger than Fiction," Rogue Pictures' "The Return" and Fox's "A Good Year," all seemed to be negatively affected by the boxoffice behemoth that is "Borat."

The R-rated comedic romp from Sacha Baron Cohen has earned an estimated $9.9 million Friday, according to boxoffice Web site boxofficemojo.com. The film from director Larry Charles expanded this frame to 2,566 theaters, making its Friday per-theater average $3,868. After eight days in theaters, the film's estimated gross stands at $48.8 million.

In contrast, "Fiction," which stars comedic draw Will Ferrell playing against type as sad-sack IRS auditor Harold Crick, generated an estimated $4.9 million on its opening day to bow in fourth place. The PG-13 rated film from director Marc Forster ( "Finding Neverland") earned a per-theater average of $2,144. It has opened on 2,264 theaters.

Rogue Pictures had a tougher time with its PG-13 rated horror film starring Sarah Michelle Gellar. Opening in 1,986 theaters, the genre picture has earned an estimated $1.8 million in its opening day for a tepid per-theater average of $909.

Paramount Vantage has expanded its R-rated drama from Mexican director Alejandro Gonzalez Innaritu into 1,251 theaters this weekend. With solid grosses in its limited bow, the film has earned an estimated $1.7 million on Friday, for a per-theater average of $1,379 and a seventh spot in the top 10 boxoffice ranking.

Fox's "The Good Year" just eked out a spot in the top 10 in its Friday bow. The PG-13 rated romantic drama starring Russell Crowe generated $1.2 million in 2,066 theaters. From director Ridley Scott, the film has thus far generated a paltry per-theater average of $598.
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