Pret-a-Reporter

Armani Enlists Brandon Flowers, Mark Ronson for Emporio Armani Sounds

Courtesy of Emporio Armani
Emporio Amrani L.A. Women's Boutique

The event is tied to the celebrations surrounding the brand's new Rodeo Drive outpost.

The Armani Group has set the sights and sounds around the celebratory reveal of its Emporio Armani boutique on Rodeo Drive. 

Armani will host an exclusive private concert — Emporio Armani Sounds — featuring rocker Brandon Flowers (of The Killers fame) with a DJ set by Mark Ronson on Feb. 11 at chic events space Neuehouse in Hollywood. Emporio Armani Sounds is the collaboration connecting Emporio Armani to music. The initiative has come alive with a series of concerts in major cities across the globe featuring such acts as Roisin Murphy, Klaxons, La Roux, Lion Babe and Charli XCX. (If you haven't yet had the chance to experience the experience live, there's always an app for that.)

Read More Paris Fashion Week Stars at Armani Prive

But about that store: The new Emporio Armani boutique, located at 338 N. Rodeo Dr., consists of 5,900 square feet over two floors connected by a staircase of stone and stainless steel. Said to blend craftsmanship and modernity, the store design complements the aesthetic of Emporio Armani’s ready-to-wear and accessory collections for women and men, while paying respect to the Armani aesthetic. Think: fabrics in gray tones, metallic black profiles and silk rugs. The main exterior features fully transparent glass that contains metallic blades while the ceilings of the exterior facade are in marmorino.

The store, which is now open, is in well-dressed company. Giorgio Armani is located at 436 N. Rodeo Dr.

See More First Look: Hollywood's Neuhouse


NEW LOOK IN THE 90210: An outdoor view of the new Emporio Armani boutique on Rodeo Drive. (Courtesy of Armani)


HELLO, MEN: A look at the offerings of the male variety at Emporio Armani. (Courtesy of Armani)

comments powered by Disqus